Your article is important - notwithstanding some imprecision in data - because it points the finger to a distinction that is often overlooked: being a sustainable company is very different from being a company that produces a sustainable product. As I mentioned in one of my comment, the field of sustainability reporting standards is rapidly evolving, with different standards (T.C.F.D., and others) and I guess that all companies will have to be less shady and more factual on their sustainability balance.... well beyond what they produce.