The only way to do that, in my opinion, is establishing a clear link between climate emergency’s outside-in impacts in the finances of the company: how global heating affects the future likelihood for the company to generate profits. Nobody does this: only 2% of the top-250 global corporations quantify impacts of global heating on their business plan (KPMG survey 2015). We need to force companies to have a more impact-driven analysis at the financial level. That is the only way they are going to ‘care’.