So, basically this future disconnects food from society and integrates in the realm of the self, what Charles Taylor calls ‘authenticity’. Even with seemingly ‘social’ developments, such as the streaming food above, social contact is mediated from the screen, being more alike to a food-specific video Insta than a real willingness to learn from others, as the reason why we participate to this food circus is coming up with the best hashtag.

Of all the ways ‘digital’ disintermediates society this is by far the one we will regret the most as societies were built on food in pre-historic times. Desocialising food is like flying without wings. With the obvious consequences.